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Jan 15, 2020
Wisdom on True Marketing

I recently finished listening to Cathy Heller's Don't Keep Your Day Job book via Audible which I have to say, it was absolutely filled with so many nuggets of "practical steps on making a living doing what lights you up" that I felt compelled to buy a physical copy to own, highlight like crazy and keep on the shelf as reference.

Since then, I've equally been hook on her podcast in which she holds honest conversations with successful creative entrepreneurs. On a recent episode, she had the one only Seth Godin and while I highly you recommend you give it a listen, I couldn't help share some of the key takeaways from this episode:

  • The question is not, “What am I born to do?” The question is, “How can I be of use?”
  • You don’t need to serve the world. What you need is the smallest viable audience, the smallest group of people who can sustain you.
  • When you stand for something, now you're off to the races.
  • Start where you are. You can't start where you're not. Start with the smallest unit of contribution you can make. Find a piece of possibility. Show up, and repeat.
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